Did the footwear manufacturer have to humiliate its home state?
just announced that the $120 horrors will be available on Croc Day, October 23."Our Classic Crocs Cowboy Boot was made for our fans and inspired by our fans’ creativity," Crocs says."This limited-edition Croctober boot features a signature Crocskin texture, metallic disco desert embroidery details, and a spinning spur on the back so you can really kick up some dirt.
This latest creation got plenty of attention from national and international media over the weekend. But was this a kick that Colorado really needed? Over two decades ago, Lyndon Hanson and George Boedecker Jr., two University of Colorado Boulder grads, met up with friend Scott Seamans for a sailing trip. As Hanson detailed in astory in 2009, Seamans had been trying to brand and sell a foam clog through a Canadian company and asked his buddies to try it out. The pals both thought the shoes were ugly, but after giving them a try, they realized just how comfortable they could be.
Last year, the company collected $2.3 billion. That figure included sales of another Colorado invention: Boulder-based mom Sheri Schmelzer created Jibbitz, those accessories that plug into the holes of Crocs to personalize the shoes. Crocs have also inspired numerous collaborators outside the state, from KFC models to high-fashion models created with Balenciaga.
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