WHYRED opened CPHFW SS21 with a collection of couples denim and prairie dresses, but not much else.
After a couple of seasons off the runway, Whyred came back to Copenhagen Fashion Week introducing a renewed DNA.took us on a poetic and journey - A Scandinavian love story, taking place in the beautiful wilderness of Stockholm's archipelago, that harks back to the brands Swedish roots.If you want to create change in the world or create change in your own life, it is important to do that from a place of love.
Whyred also chose SS21 to take a step further into sustainability, by announcing they would focus on small collection drops, and not adhere to the fashion industry’s seasonal calendar. By slowing down production, the brand aims to put even more care into the production of each garment, and reduce the quantity they produce, which is always a good thing.
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