How does someone capture the spirit of both Rihanna and a race car with an equal amount of passion and insight? We speak to Craig McDean, Mancunian legend of fashion photography, who seems to have mastered it:
has worked with Rizzoli and the luxury lifestyle brand Byredo to create a world around his new photobook. While the book itself is available worldwide, there are a bunch of different extras that allow everyone to own their own part of its legacy. Like one of the 400 limited edition covers designed by Byredo, or a piece of their capsule collection -- comprised of scarves, t-shirts, hats and beer-holders -- that goes alongside it.
A lot of your work is kinetic, and in the case of this book, it captures bodies – both people and cars – in a state of movement. Is that a conscious decision? It becomes quite hectic. One car comes after another down the strait, because it’s drag racing rather than hurtling round lap. Everything happens in this short period of time where you’ve got to stay focused and hope you get lucky with the shot. Beforehand, you’re picking cars that you’d like to photograph. I purposely choose the ones I’m attracted to, be it the colour, the models or the stickers. You just have to plan it a little in your head and then everything after that is freestyle.
Yep. It’s the spread of two cars together! The book got very car-heavy at one point and Rizzoli were like, ‘There are too many cars in this book!’. I had to go get some more fashion. Personally, I’m very fond of the shot of Kate and the blue car. What’s really interesting about this book is that it contrasts a hyper-masculine activity like car racing with an entire collection of images of women in fashion. Was that juxtaposition something you wanted to play with?
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