Crayola teamed up with a former MAC chemist to create the inclusive collection of 24 new skin tone shades that better reflect the world around us.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,”. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Former Chief Chemist of MAC cosmetics and current Cofounder and CEO of MOB Beauty, Victor Casale — who spent the last eight months getting the color formulas just right — said in a statement that he knows exactly what it feels like to not be represented in something that is seemingly so universal, like a crayon.“I know what it’s like to be with a person who has finally found their exact match.
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