Chicken is now the most popular meat in the United States by far.
Updated 2055 GMT October 25, 2019Months after this summer's brief but brutal fried chicken sandwich battle, rivals are diligently plotting to win the longer war.
Popeyes, which sparked the latest fight with its spicy chicken sandwich in August, is scrambling to bring back the viral sensation"as soon as possible." Chick-fil-A is steadily growing its reach, outselling chicken chains nearly twice its size. And McDonald's franchise operators, who watched the fight from the sidelines, are pressuring their corporate boss to bring the crispy, breaded prize home. "JFK called for a man on the moon," they wrote in a July letter.
— Popeyes Chicken August 19, 2019 The sassy response struck a nerve. It's racked up nearly 87,000 retweets and 324,000 likes, spawned memes and elicited innumerable cry-laugh emojis from social media users. Chick-fil-A didn't take the bait, but Wendy's stepped in and sparred with Popeyes on Twitter to the delight of onlookers. It's unlikely that the brand war would have made such a huge impact if Americans weren't already interested in fried chicken sandwiches.
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