Retailers made a hard pivot to curbside pickup during the pandemic — and it's starting to look like it paid off
dedicated resources to scaling their curbside pickup services in recent years.
It's likely curbside services have been popular with shoppers in the pandemic era because they can provide a relative sense of safety and convenience. Shoppers don't have to interact with others in stores, wait in lines to check out, or search aisles for the items they need. American Eagle Outfitters began to offfer curbside pickup as its stores were permitted to reopen in phases in May.
A Vendor delivers goods to a shopper at a curbside pickup location at Garden State Plaza Mall, Thursday, May 21, 2020, in Paramus, New Jersey.Kohl's was already testing curbside at a couple of stores before the pandemic hit. In the retailer's earnings call on Tuesday, Kohl's CEO Michelle Gass said it had rolled out the service to more locations in April, adding that it had seen "great customer uptake" so far.
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