Customers ‘shopping differently’ due to cost-of-living crisis, says Aldi boss

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Customers ‘shopping differently’ due to cost-of-living crisis, says Aldi boss
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The supermarket group’s UK and Ireland business reported record sales for last year, as well as higher profits.

The boss of Aldi’s UK and Ireland business has said the cost-of-living crisis has changed shopping habits as the supermarket chain was boosted by shoppers seeking to reduce their grocery bills.

The German supermarket firm’s UK and Ireland business has reported annual sales of £15.5 billion for 2022, jumping from £13.6 billion in the previous year. “As a result, Britain is shopping very differently to how it did 18 months ago – fewer trips, more own label products, and switching supermarkets in search of better value.

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