The CW puts off the launch of original series and fills its fall lineup with acquired series from foreign broadcasters and streaming services.
The disruption of pilot season, which some industry vets predict may never be the same, underscores the rippling economic effects of the health crisis.
Additionally, the CW will run scripted shows already in the pipeline, including the anthology series “Two Sentence Horror Stories,” “The Outpost,” “Pandora” and seven episodes from the final season of its long-running hit “Supernatural.”Pedowitz said the network strategically bought series that fit the CW brand, which is dependent on genre series that appeal to the network’s audience of young adults, and would be looking for more going forward.
The network’s sales chief, Rob Tuck, said having original content would enable the network to attract advertisers in the upfront TV sales market when commitments for commercial time for the TV season were sold. “People are getting ready,” Tuck said. “I think the business is starting to get back on [its] feet. As more businesses reopen, slowly but surely, the ad market will begin to move forward as well.”
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