Verizon officials announced in a press conference Tuesday that it is a new sponsor of the parade, which happens annually in downtown Dallas.
Verizon officials announced in a press conference Tuesday that it is stepping in as the new sponsor of the parade, which happens annually in downtown Dallas.
Toyota was the previous lead sponsor for the last five years, but the automaker withdrew as the sponsor in August.It wasn't yet clear how much Verizon would contribute to put on the parade, but Toyota's sponsorship was in the range of $250,000-$300,000, parade officials have previously said.WFAA would like to send you push notifications about the latest news and weather.
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