Droga said he's selling Droga5 to Accenture Interactive because he thinks it's the best way to increase his firm's influence.
, despite having said in the past that he enjoys running an independent agency and had no intention to sell.
Droga5 was one of the largest and most succesful independent agencies, and Droga himself has said he'd turned down multiple acquisition offers. In fact,, Droga extolled the virtues of Droga5's independence, saying he had no interest in selling or being a part of a larger corporation again. "I want to build this incredibly influential agency," Droga said."I'm selfishly doing this because I think Accenture Interactive is going to help us, and they're the brightest partners we can have out there."will fill a hole in Accenture Interactive, which has become a big advertising concern but didn't have a big, US-focused creative department.
"Our ambitions are grander. Our ambitions are bigger," he said."This is about what we can do together, period."
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Accenture Interactive's CEO says its acquisition of Droga5 will give the consulting firm more than just a creative agency'Creative' can mean more than just one thing, and Droga5 can do more than just design ads, said Brian Whipple, Accenture Interactive's CEO.
Weiterlesen »
Accenture Interactive's CEO says its acquisition of Droga5 will give the consulting firm more than just a creative agency'Creative' can mean more than just one thing, and Droga5 can do more than just design ads, said Brian Whipple, Accenture Interactive's CEO.
Weiterlesen »
This Interactive Tarot Card Reading Will Reveal Some Secrets About YourselfChannel some ~good vibes~, and click your way through this reading.
Weiterlesen »
Pete Buttigieg gives strongest hint yet that he’s running for president in 2020South Bend Mayor Pete Buttigieg says in a Twitter video that he is planning to make a special announcement in April as he considers formally entering the 2020 race.
Weiterlesen »
AMC's Adam Aron Earned $9.5 Million In 2018 -- Here's Why He's Worth Every PennyWhere Aron has most pointedly made his mark is arguably with the AMC Stubs A-List subscription service.
Weiterlesen »
Accenture just bought an indie ad agency, as boardrooms get serious about creative marketingWhat Accenture Interactive means for consultancies' push into advertising.
Weiterlesen »
We met Accenture's fintech lab — here's what we thinkBusiness Insider Intelligence attended Accenture’s FinTech Innovation Lab Graduation Day — here's what the accelerator could mean for the industry.
Weiterlesen »