When David Oyelowo decided to step behind the camera to direct the family adventure film “The Water Man,” the Emmy, BAFTA and Golden Globe-nominated actor and producer had already overcome several …
,” the Emmy, BAFTA and Golden Globe-nominated actor and producer had already overcome several hurdles just to get the movie made. Then the pandemic struck, forcing the movie into the turbulent rapids of the ever-changing film distribution landscape.
Oyelowo says that the streamer was able to give him a breakdown of how many people across the globe have seen the film, “and watched it to the end,” he notes. “Which I’m told is quite different than than just clicking on it out of curiosity, and is something that Netflix really looks at, in terms of whether it’s sticky.”
“Especially in the midst of the pandemic, where all of us know what it is to face the challenges or the potential challenges of loss, of family challenges, of health challenges,” he notes. “So the film has connected with the audience in a way that I couldn’t have anticipated.” Those models, he explains, are hampered by the fact they’re a self-fulfilling prophecy.
“[Smith] did that partly for the success of those films, but to prove a point,” he says. “It’s so exhausting to feel you have to prove it, but I do it because hopefully it’ll mean for me, for others, for great companies like ShivHans who have supported someone like me, it’ll be a little bit easier next time around.”
“The Water Man” was also deemed a “mega-hit” in Africa, Oyelowo points out. This particular data point is particularly important to the Nigerian-British star, because it proved that the Afrocentric themes he worked to present within this movie translated to the audience. The designation also confirms that Africa is a continent Hollywood needs to turn its attention towards those billion potential subscribers as the distribution landscape evolves.
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