People want to lick Chris Hemsworth's sweaty face.
Forget 3D billboards, Netflix has taken a giant leap in advertising tech with its billboard ads for the new film Extraction 2. They bring Chris Hemsworth's Tyler Rake to life in a way that even your TV can't do. The poster 'sweats' real drops of water.
The streaming brand has installed billboards in New York City and Los Angeles that contain laser-cut 'pores' in Hemsworth's forehead. A hidden water supply behind the ads slowly pumps out droplets of water to mimic real perspiration (such an innovation may be one for our pick of the
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