Deion Sanders and the Colorado Buffaloes are the talk of the college football world – and a Southern California sunglass company is getting its chance to shine in the spotlight.
Sanders, the NFL hall-of-famer who is now the Buffs head football coach, teamed up with San Diego-based Blenders Eyewear to launch a new line of sunglasses. Prior to Colorado's 43-35 overtime winner against Colorado State, Sanders received some shade from Rams coach Jay Norvell after the latter made comments about the Buffs coach's signature"I don't care if they hear it in Boulder.
The sunglasses controversy then took on a life of its own – both Sanders and a report from Joe Pompliano claim Blenders Eyewear made about $1.2 million in sales on September 15.
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