Delaying Albums Amid a Pandemic Never Really Made Sense

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Delaying Albums Amid a Pandemic Never Really Made Sense
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As the weeks went by, the waiting game for new albums made less sense logistically

Looking out at the rest of the year, at the beginning of 2020, early spring was full of exciting releases. Lady Gaga’s sixth albumwere set for April, and May would bring the Dixie Chicks’ first album in 14 years and new music from Alanis Morissette. But then the coronavirus pandemic hit, severely altering daily life, and the daily news cycle was filled with exhausting images and stories of isolation, unemployment, and death.

Several artists seized the opportunity Dua Lipa didn’t have and chose to push back their releases, sometimes indefinitely. “It just doesn’t feel right to me to release this album with all that is going on during this global pandemic,” Lady Gaga said whenwould be delayed. “We feel this is the best decision given the current state of things,” Haimwhen advancing their release to sometime in the summer. The Dixie Chicks album would have to wait, too.

But as the weeks went by and the fantasy that weeks of social distancing would return the world to an acceptable place to embrace new pop, the waiting game made less sense logistically. The artists who’d paused releases set new dates.be out in July. According to a handful of music publicists and representatives I spoke to, finally putting that music out into the world, no matter how the pandemic changes it, is the practical move.

While holding movies back in the absence of theaters made sense, releasing music seemed like less of a pressing dilemma: why hold back an album that fans could listen to from the comfort of their own homes? Fans are still listening to music, whether it’s escapist pop or albums that speak to the dark reality of this moment. For some artists at least, the horror of the pandemic did not align with cheery material, as Lady Gaga felt with.

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