Millennials and Gen Zs are taking action to drive the change they want to see in the world Sponsored by Deloitte
They are becoming more politically involved, making a conscious effort to ensure they spend their money with companies that reflect their values and pushing for change on societal issues. They believe in their individual power to make a difference, but they are also demanding that businesses and governments do their part to help build a better future.
For many millennials and Gen Zs, the issue of racial justice is deeply personal. At least 1 in 5 of those surveyed by Deloitte say they feel personally discriminated against all of the time or frequently because of an aspect of their backgrounds, such as race or gender identification. When it comes to the environment, about 40% of millennials and Gen Zs believe that more people will personally commit to take actions to address climate issues after the pandemic. These actions could include anything from recycling more and increasing their use of public transportation to changing eating habits and making fewer “fast-fashion” clothing purchases.
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