From simulating manufacturing operations to training managers for sensitive conversations, Deloitte Digital is betting on immersive experiences.
Immersive experiences are already popular in the entertainment, gaming, and fashion industries, but they can also be a tool to address various other corporate needs, like simulating manufacturing operations and training managers to have sensitive conversations.
According to Khalid, firms that rely on knowing and connecting with customers are looking to replace third-party data and cut customer acquisition costs."Given the customizable nature of the product, companies can leverage a host of Web3 tools, including virtual spaces, Programmable Digital Objects, a cross-chain universal Wallet, POS redemption, token gating, and loyalty points, among other features, for a diversity of business applications," he said.
Virtual reality experiences are attracting billions of dollars in investments from companies around the world. The global immersive technology market size was valued at $21.6 billion in 2021 and is expected to hit around $134.18 billion by 2030,Tech giants such as Nvidia, Qualcomm, Google, Facebook-owner Meta and Microsoft have already disclosed metaverse-related initiatives.
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