Delta Air Lines Inc. launched free WiFi on 75% of its domestic mainline aircraft, an early step toward its overhaul of in-flight entertainment in favor of personalization and free services like Paramount+ streaming, New York Times puzzles and more.
Flyers still are welcome to bring their phones, laptops, tablets and other devices that they’ll be able to connect to the free WiFi service in partnership with T-Mobile US Inc. at no additional cost while in the air, regardless of wireless carrier.
Customers will be greeted personally and be able to stream movies like “Top Gun: Maverick” or TV shows like “So Help Me Todd” on Paramount+, play Wordle or solve crosswords with the New York Times’ games, explore destinations on Atlas Obscura or make a restaurant reservation with Resy. Delta also is exploring other opportunities in sports, retail and gaming, James said.
Altogether, the result is an ecosystem that allows customers to stay connected however they want and make the best use of their journey, whether someone is traveling for business or leisure, James said. That’s increasingly important since nearly 70% of SkyMiles accounts belong to people who are Millennials or younger.
“Some airlines figure like Alaska Air, they think that most people bring their own screens and would rather watch on their own screens. They don’t have the in-seat entertainment,” said Helane Becker, analyst for financial services firm Cowen Inc. “It’s been used as a competitive tool on and off. Some airlines go down the path of it’s expensive to install, to maintain and it adds weight to the aircraft. Others feel it is a competitive necessity.
Airline travel, however, does differ from the automotive sector in that there often are fewer options from which to choose.“There is not a lot of competition in the market unless you’re talking about going from Detroit to Chicago or Dallas or Houston,” Becker said. “If you’re talking about a hub-to-hub trip, it suggests the airlines need to be competitive.”
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