Conference weekend is “like a Christmas season. … It’s incredibly busy,” said Christa Morgan, the store manager at the nearby Deseret Book in City Creek Center who has been with the LDS Church-owned chain for 18 years.
Typically the store sees a jump in visitors for about a week surrounding conference, Morgan said, thanks to longer-distance guests who stretch out their trips to Utah.
With so many travelers visiting for conferences, the bookshop is something of a “store to the world,” Morgan said. The downtown Deseret Book sports a wall map where visitors can put pins to mark where they’re from, she said, “and it’s very rewarding and exciting” for them to see those pins “all across the country, all over the world.”
Deseret Book’s flagship outlet also “greatly increase[s] our Spanish titles during that time,” she said, and brings on multilingual staffers that week to accommodate international guests. Deseret Book, shown in August, at City Creek Center is looking forward to a boost in revenue during General Conference.
So far, the year has been a record for Spencer’s. “We’ve seen more business than ever,” he said. Though rising prices and inflation could blunt that post-pandemic growth, the restaurant is earning about 25% more this year than it did in 2019.
Gourmandise is still running into supply chain and labor issues, but it has recovered from the pandemic to see its best year yet in 2022, Whitehurst said. Gourmandise and other restaurants have noticed that the uptick in demand for dining “hasn’t really slowed down” since the easing of coronavirus restrictions.
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