Her background in TV is a big help.
David Plouffe, the architect of Barack Obama's 2008 victory, told Axios that Lake looks like a "plausible presidential candidate."
Lake is skilled at creating viral moments by dressing down reporters and eviscerating the mainstream media.she didn't like how much media has changed since she started.Lake has other advantages that are less visible. Unlike Mastriano, she has been embraced by top figures in the Republican establishment. She is benefiting from their money and connections.
Lake has also charmed Arizona GOP donors, including members of the state's political establishment, according to sources who have witnessed the interactions. Her absence of governing experience and decades of daily TV experience make her a perfect match for aspects of this political moment.
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