Democrats passed their landmark legislation in time for the midterms. Now they need to sell it to voters — and the first phase of that effort is taking shape.
Charles Schumer speaks during the signing ceremony for The Inflation Reduction Act with U.S. President Joe Biden in the State Dining Room of the White House August 16, 2022 in Washington, DC. | Drew Angerer/Getty Images
“The magnitude, the scope and the importance of what Congress and Biden just did for climate change is transformational … and it is essential that people understand the magnitude of what just happened,” said Pete Maysmith, senior vice president of campaigns at the League of Conservation Voters. He predicted that Republicans would try to mislead voters about the bill, and “we can’t sit around and wait for that to happen. We need to aggressively tell this story.
“There was no campaign to win the win” after passage of the Affordable Care Act, said Lori Lodes, executive director of Climate Power, “whereas the other side spent $450 million to define it as a socialist takeover.” That cycle, Democrats lost 63 House seats and six Senate seats. “I know frontline members have already shot spots explaining their vote, touting what’s in the bill and basically saying — promises made, promises kept on lowering prescription drug costs and health care costs,” said Ian Russell, a Democratic admaker and former political director at the Democratic Congressional Campaign Committee. “You’ll see those ads proliferate for frontline Democrats.”
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