'Off Brand' drops today!
Denver-based rapper says his verse on an upcoming single, “Off Brand,” a collaboration with Los Angeles-based rapper Westside Boogie, concerns urging a woman to feel more appreciative of herself.
JayDubb describes the song, produced by Bubba Uno Beatz and CJ Onna Westside, as a bouncy party track. He wanted to make a modern-sounding track with a West Coast feel, and has been collaborating with more Los Angeles-based artists as of late. Looking ahead, JayDubb says he has four albums ready to drop, but he’s hesitated to release that much material at once, focusing more on singles. As an independent artist, he felt that was the best way to proceed.
JayDubb became more serious about music after a close friend died his senior year in high school. Hip-hop was transformed from an idle hobby into a way to cope with his grief. “I listened to a little bit more Tupac than Biggie,” he says. “I felt I could relate more to Tupac’s stories than Biggie.”, in 2018. JayDubb has performed live in Colorado, Florida and Germany, and says he’s opened for acts including Kid Ink, Kirko Bangz, T-Rell, Paul Wall, Baby Bash, Trev Rich, Top Flite Empire, Caskey, Fetty Wap, YBN Nahmir and YFN Lucci.
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