After years of working nine-to-five in the accounting field, Lisa Morris needed a change of pace. Now, she's the newest owner of this 21-year-old cheese shop.
Half an hour before opening for what's typically a busy Friday shift, Lisa Morris and several of the team members at Truffle Cheese Shop, 2906 East Sixth Avenue, are busy putting together custom boards as the 1961 Marvelettes song"Please Mr. Postman" plays in the background.
In 2019, the Lawlers sold the shop to Mark Schwab, whose son, longtime employee Joe Schwab, took over operations with the help of Janet Schaus, who'd worked at the shop for over a decade . But by last August, the Schwabs had decided to move, and Morris stepped in to take the reins with the support of Schaus and her family, including son Samuel Farber, who works alongside his mom."We like to say we're family-owned and women-led," Morris notes.
Her son has picked up plenty of knowledge, too, which is apparent as he spouts off facts and flavor notes while handing me nibbles of different options to try. Since taking over, Morris hasn't changed much at the shop beyond adding a fresh coat of paint and rearranging a bit after the March 2020 pandemic shutdown before reopening to walk-in customers. Truffle Cheese Shop still offers the European style of service that the Lawlers implemented, cutting cheese and charcuterie to order — which means you can get as much or as little as you'd like.Besides the standout service, the shop offers options you can't find at other places around town.
"They want to talk about provenance, they want to talk about sustainability," adds employee Joe Marci, who was a longtime customer before he began working at the shop."Every year when my tomatoes were ripe, I'd want real buffalo mozzarella, and this was the only place I could find it." 2. Mix it up: Try getting a sheep's-milk cheese, a goat's-milk cheese and a cow's-milk cheese to get different flavor profiles.
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