Denver’s Phoenix hopes to unite sober and sober-curious music fans with concerts, new app

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Denver’s Phoenix hopes to unite sober and sober-curious music fans with concerts, new app
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Denver nonprofit The Phoenix looks to expand its sober community to meet people where they are — in this case, at concerts.

Nearly 108,000 people died from drug overdoses in 2021, the Centers for Disease Control, breaking previous records and highlighting a public health crisis spurred to new levels by the COVID pandemic.

“We believe that community is healing,” said Jacki Hillios, deputy executive director of The Phoenix and a Ph.D. clinician who formerly worked with families dealing with mental illness and substance-use disorders. “Fitness and yoga and the things we usually do attract a large amount of people. But this problem is so out of control that we had to step back and reconsider.”

The cost to join any of its programs is 48 hours of sobriety, and the company boasts of having served about 77,000 members across 36 states. Adding music to its programming was a “no brainer,” Hillios said. Sundown Colorado founders Mike and Amber Camby saw the need for a sober and sober-curious music festival in Denver.

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