The outlay — which can be modified over time — represents about 40 percent of the $5 million DeSantis’s campaign said it had at the end of September for use in the primary.
Ron DeSantis’s presidential campaign is planning to hit the airwaves in Iowa for the first time next month, reserving $2 million for television commercials in the first-in-the-nation GOP caucus state that would consume much of his cash reserves.
In committing such a large share of its cash to advertising now, the campaign is redoubling its focus on Iowa and trying to send the message it can go the distance despite tight finances and a significant slide in the polls in recent months. DeSantis has fallen well behind Trump and has been overtaken by former U.N. ambassadorThe DeSantis campaign has been forced to scale back its operation this year.
Campaign officials said they entered October with $5 million that can be used in the primary despite a much larger overall haul, with much of their money coming from donors who have given the maximum allowed for both the primary and the general. That puts DeSantis in a tighter spot than rising rival Haley, whose campaign said it entered October with $9 million on hand available for the primary.
Trump has dedicated only about $100,000 to Iowa ads this cycle, but a super PAC supporting him, MAGA Inc., has allotted about $6 million. A super PAC backing Haley has allotted nearly $9 million there. Never Back Down and the pro-Scott super PAC have reserved the most in airtime across the country this cycle, according to AdImpact — more than $37 million apiece. MAGA Inc. has allotted more than $28 mill
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Ron DeSantis prepares to pour millions into Iowa ad campaignDasha Burns is a correspondent for NBC News.
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DeSantis is first to reserve airtime through Iowa caucuses with $2 million ad buyJulia Johnson is a politics reporter at the Washington Examiner, where she also worked as a trending news editor. She was born and raised in New Jersey before earning her bachelor's in political science in 2021 from the University of South Carolina, with a minor in mass communications.
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DeSantis Prepares to Drop Millions on Iowa Ad BuyFlorida GOP Gov. Ron DeSantis is preparing to drop $2 million on an ad campaign in Iowa, beginning in mid-November and running all the way through to the state's historic caucuses in January, according to NBC News.
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DeSantis to Newsmax: Biden Not Engaged With Israel ReaxFlorida Republican Gov. Ron DeSantis said he's filling the void left by the Biden administration, telling Newsmax on Thursday that he signed an executive order to get stranded Floridians home from Israel since the president is asleep at the wheel.
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DeSantis hits Trump's 'pathetic cleanup attempt' after comments on HezbollahRachel Schilke is a breaking news reporter at the Washington Examiner. Originally from Frankfort, Illinois, she graduated from the University of Iowa in May 2022 and served as a managing editor at the Daily Iowan with a focus on crime and courts and local government. Follow her on X: rachel_schilke.
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DeSantis makes way for 'evacuation operations' for Floridians stranded in IsraelJenny Goldsberry covers social media and trending news for the Washington Examiner. She’s a 2020 Brigham Young University graduate with a major in communications and minor in Japanese. She was born in Utah and has previous newsroom experience at the Salt Lake Tribune and Utah’s NPR station.
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