Desi Perkins Launches First Independent Brand with 26 Must-Have Sunglasses — and Everything Is Under $100!
"It is very difficult to think of launching during such a crazy time, but it's also been the positive that we've been holding onto and putting all our creative energy [in to] during all of this," the DEZI founder says. "It's kind of been a light for us to do this. After announcing the brand on Instagram, it feels so great to know that people are just as excited as I am.
"I knew I had a very specific vision, so I didn't want anyone to have control over that," Perkins, who once posted mostly beauty-related videos but now creates fashion and lifestyle content for her social platforms as well, shares. "We decided to do it on our own. We self-funded the whole thing and really put everything into this brand.
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