Design Theory: How Ian Charms Became One of Dua Lipa’s Favorite Jewelry Brands

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Design Theory: How Ian Charms Became One of Dua Lipa’s Favorite Jewelry Brands
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Here's how a pandemic side hustle turned Lisa Sahakian into one of the hottest jewelry designers.

Sahakian’s jewelry boasts color and fun, unique charms reminiscent of the early 2000s, as well as pendants with figures well-known in pop culture. Some of these include Kris Jenner, Robert Pattinson, Lil Nas X and even Judge Judy. Her main source of inspiration is based on what she would personally wear and “what is going on in pop culture that [they] find really funny.”

In March, she also closed down her inquiries for custom jewelry since they began to pile up and she had to catch up on three months worth of orders, which was one of the bigger challenges they faced as a business. Sahakian is still trying to navigate the logistics of managing Ian Charms, especially when working with others to ensure they don’t take advantage of a small business.

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