Designed by committee, Toyota's Japan Taxi becomes an expensive Olympic symbol

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Designed by committee, Toyota's Japan Taxi becomes an expensive Olympic symbol
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Toyota Motor's Japan Taxi, born in a government committee and designed to b...

TOKYO - Toyota Motor’s Japan Taxi, born in a government committee and designed to be an all-things-to-all-people cab, has become a high-priced icon of Tokyo’s budget-busting 2020 Olympic and Paralympic Games.

“We wanted to build something that tried to please as many people as possible,” Hiroshi Kayukawa, the chief engineer who oversaw Japan Taxi’s development, told Reuters at Toyota’s headquarters in Toyota City. Although it wasn’t built with the 2020 games in mind, Toyota rolls it off the line with Olympics and Paralympic logos plastered on each side.

A spokesman said the company’s rationale for the project was not profit, but “to contribute to the creation of a rich society by supporting the movement of many people with taxis.”Hinomaru Kotsu has already replaced half of its 620 taxis. By September two-thirds of the fleet will be Japan Taxis, said Satoshi Touma, who is in charge of vehicle management.

Romanchuk, who had just competed in the Tokyo Marathon, usually stows his wheelchair in the trunk when he takes a taxi, said his mother, Kim. The Japan Taxi allowed him to roll his wheelchair inside, but he had to wait in the rain as the driver attached the foldable ramp.

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