Which is your favourite?
is the creative behind the video, which evaluates logos including Frasier, Seinfeld and Fresh Prince of Bel-Air against the design criteria of distinctness, appeal, storytelling and execution, ranking them from worst to best. But why were TV logos so valued back then?
Well, as Boman explains in the video, the '90s was the era of syndication, meaning there was oodles of money to be made from TV companies licensing TV shows. The show's 'brand' was suddenly important like never before, and the logo was a central part of building that brand – for recognisability, but also for merchandising. I mean, we all remember the cast of six Friends sharing four milkshakes onSpoiler: Frasier comes out on top, which is an excellent choice.
It's certainly got more to it than the Friends logo design, which Boman says you could have sketched on a napkin and called it a day. Though people claim the six dots represent the six cast members, Boman disagrees and thinks there was no intentionality in that respect – after all the minimalism of the logo is at odds with the maximalism of the show's set design so there's no continuity there. To find out where that comes in the roundup, you'll have to watch the video.
We love Boman's channel at CB , and implore you to rush over there and check out the rest of his work.Enjoy your first month for just £1 / $1 / €1
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