Designers Are Donating Unused Fabric to UpWrap's Face Mask Initiative

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Designers Are Donating Unused Fabric to UpWrap's Face Mask Initiative
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The fashion community is coming together to support UpWrap’s face mask initiative.

Testino aims to provide PPE to at-risk communities that may not have access to medical-grade equipment—which is largely now reserved for frontline healthcare workers. The masks are going to elderly care centers, homeless shelters, schools, and non-profit health clinics.

So far, materials have been sent to We are The Care Company, Smart Howard House, Pure Life Homecare, and The Oldfield School, all of which are in the UK.“There's still a cultural resistance to wearing a mask,” Testino said. “It is important that we embrace the mask as part of the new normal, at least for now. It can help that process to see the fashion community taking part—and it also helps to have fun patterns and a nice design.

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