'It's time to slow down and rediscover the storytelling and magic of fashion.'
, on how the global fashion industry should rework the traditional system and calendar that's been in place for decades:
We are a group of independent designers, executives, and retailers from around the world who came to the fashion industry along different paths but for the same reason: a belief in the beauty, imagination, and craft that remain at the core of this business. And yet, we find ourselves facing a fashion system that is less and less conducive to genuine creativity and ultimately serves the interests of nobody: not designers, not retailers, not customers — and not even our planet.
Second, the fashion show format needs to be fluid, allowing designers to freely choose how to creatively showcase their new collections to specifically engage customers. And lastly, reduce discounting by retailers.
Both the open letter and proposal are aiming to accomplish the same thing: revising the current fashion calendar so that it's more in line with the see-now, buy-now approach that only a few designers have implemented for some time. Though, this proposal offers a more in-depth plan of execution, along with calls to change the fashion show format and retail discounting.
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