The perfect office — and the perfect digital life — is always just a video away.
, but Encina’s video was the first one that I treated like a shopping list. I bought the Ikea pegboard he showed off; I rearranged all my cables to suit his aesthetic. To polish up my desk, I even bought some danish oil — which is still sitting unopened in my basement somewhere.
But there’s something more to these videos than the practical advice. In a time of life dominated by doomscrolling, social media chaos, and technology that seems more invasive and problematic than ever, DeskTube seems to offer a more organized, cozier, more proactive digital life.
Part of the reason for the sameness is that some questions have right answers. “The Logitech MX Master is just the best mouse,” Tse says, “so it’s the one I’m going to recommend.” But the platform itself also complicates matters: you can build and film a space that works for you, but it’s only good content if it also works for the algorithm and the audience.
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