On 4/20, the Canadian dispensary chain will launch its private label flower in California and open a fourth location in Vancouver.
to bring the brand to the U.S. have definitely been triumph moments. Building real relationships coast to coast across various industries and sub-sectors of culture is what drives me. I thrive on real human connection. My favorite thing is going to our stores and just being close to our people, inspiring each other and making a difference. It’s rewarding beyond any monetary win.”“I see a shift from pure-play retail to fully branded ecosystems emerging.
“[Burb] is a portmanteau that we made up by combining the words ‘burn’ and ‘herb.’ We also started out in the suburbs of Vancouver so the meaning really hit home. We caught lightning in a bottle. I think the name is a big part of our success thus far.”... [+]“We wanted the stores to be calming and comfortable with neutral tones and also street and youthful feeling, from the artwork and fixtures to the furniture. Our designer, Jennifer Dunn, took our mood board and created a masterpiece.
“Culture is everything to us. We believe that getting high enhances life and we’ve aligned with like-minded people, whether in music, art, fashion, skate or elsewhere, who share that same belief. Having said that, it has to be real and genuine to come across. We’re not trying to grow and expand for the sake of it — it has to really make sense because the brand is always at stake. Every detail matters.
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