Life imitates art in DiabloIV's New York marketing campaign.
New York is currently shrouded in a cloud of yellow smog, it looks hellish. Not to miss a trick, the quick-minded marketing team behind hit game Diablo IV put out a cheeky ad just for the Big Apple's sweltering denizens. Or was it just a devilish coincidence?
The message"Welcome to Hell, New York" is beamed across the city in a moment of brazen marketing. Diablo IV is the latest game in this successful role-playing series and sets players up to battle the demons of hell, so it first appears to be a great piece of marketing. Released in PS5 this week it has been incredibly well reviewed. and the rest of platform's users were quick to react.
I would like to clarify that Blizzard has no affiliation or partnership with the wildfires in Canada. In fact we are firmly against wildfires and condemn them in the strongest terms. https://t.co/xf3zHRInks
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