Last year, social media users shared what appeared to be a tweet published by CNN, describing an announcement by Coca-Cola that they would be 'changing Santa Claus' from white to Black, in order to make him 'more relevant to our times.'
In 2021, CNN reported that Coca-Cola had announced it was"changing Santa Claus from a caucasian man to an afro-american man."In 2020, Coca-Cola collaborated with a Brazilian TV network to produce a fictional drama in which an elderly Black man seeks to play the role of Santa Claus. But...
During the build up to Christmas in 2021, social media users shared what appeared to be a tweet published by CNN, describing an announcement by Coca-Cola that they would be"changing Santa Claus" from white to Black, in order to make him"more relevant to our times." The purported tweet contained a graphic — which consisted of a painting of an elderly Black man dressed as Santa and holding a Coke, along with the tagline"Together the Magic Happens" — and the following text:
The Coca-Cola company is changing Santa Claus from a caucasian man to an afro-american man according to a new announcement. The official look will be revealed soon. According to James Quincey,"The time has come for a Santa Claus that's more relevant to our times."in December 2021. However, it was bogus.
The tweet also contained some inconsistencies and implausible features, which were a clue to its inauthenticity. For example, the tweet contained an image of what appeared to be a Black Santa Claus, but its text stated the new look would be"revealed soon.
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