Diesel is streamlining its digital operations by implementing a new omnichannel strategy.
MILAN — Diesel is stepping up and streamlining its digital operations by implementing a new omnichannel strategy supported by Moon, an in-house designed operating model, which also fosters the customer experience.
In 2019, e-commerce accounted for 12 percent of Diesel’s revenues, registering a double-digit increase compared to 2018. Overall Diesel, which represents 60 percent of parent company OTB’s business, returned to growth last year, posting a 2.6 percent increase in sales. The tool is also aimed at enhancing the company’s retail operations as it provides the full control of Diesel’s order management system and improves stock fluidity between warehouses and stores, as well as product visibility. By integrating the business-to-business and business-to-consumer activities, logistics operations are enhanced, allowing for all-around omnichannel client services.
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