Diesel is mocking return fraud in its fall ad campaign.
Over the years, Diesel has become synonymous with provocative advertisements often questioning fashion industry-related trend topics.
Dubbed “Enjoy Before Returning,” the campaign, which breaks internationally on Thursday aims to address the issue from an upturned perspective, highlighting the fun aspect of it rather than chastising it. In a statement, the company clarifies it “does not condone the act,” which is reportedly affecting retailers worldwide. A study conducted by the U.S. National Retail Federation states that in 2018, 31.8 percent of the retailers interviewed experienced return fraud in the form of wardrobing.
A voiceover repeats Diesel’s return policy, to the beat of an uptempo music. “Any item acquired can be returned with all tags attached and in their original packaging,” the voice states. “Items have to be returned with the labels in order to be accepted, so in case of buying, wearing and returning clothes remember to enjoy before returning,” it says ironically.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Iran mocks the U.S. after it reportedly tried and failed to pay off an oil tankerThe U.S. has announced a reward of up to $15 million in exchange for information that could disrupt Iranian attempts to sell oil, but the captain of one blacklisted ship didn't respond.
Weiterlesen »
Camila Morrone's Naked Cashmere Collection Has Bralettes and Cozy Sweaters GaloreShop everything in Camila Morrone's cozy capsule collection for Naked Cashmere
Weiterlesen »
Vince Fall Campaign and Print Magazine Spotlight California’s Creative CommunityThe campaign features actors, artists, photographers and filmmakers, shot against a backdrop of varied landscapes and architecture of Southern California.
Weiterlesen »
The Best Fashion Ad Campaigns of Fall 2019A roundup of the best fashion ad campaigns of Fall 2019.
Weiterlesen »
Keke Palmer's Best Fashion Looks EverThe 'Hustlers' actor always kills it in the wardrobe department.
Weiterlesen »