“We’ve continued with that energy and that fearlessness through to the present. Diesel is an attitude, and it always will be.”
, from founder Renzo Rosso’s first pair of jeans , to the brand’s genesis in 1978, and those era-defining ads. More than just a fashion history book, though, Rosso takes readers through the early days of his career in fashion, reminiscing on his first job at a Daily Blue denim factory: “On my first day, they left me alone in the factory and I had no idea what I was doing.
The book is filled with images showcasing the breadth of Diesel’s archived collections, a history that includes leather-clad punk looks alongside Japanese-inspired, denim-covered silhouettes.
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