Businesses in the continent take pride in running tv campaigns. Television is the holy grail of advertisement in Africa. - growthmarketing digitalmarketing
about television being a digital marketing channel. If it was five years back, it would have been difficult to answer that question, but the types of television , and other forms of electronic devices being created today expands digital marketing beyond just online marketing on mobile phones, and computers. The answer to the above question is yes, television is a digital marketing channel.Businesses in Africa take pride in running tv campaigns.
The growth of the internet in Africa has triggered competition between Television and other media channels. It’s only a matter of time before the gap is closed.The internet is greatly influencing the digital marketing space in Africa. Businesses no longer depend solely on traditional marketing for advertising.on South Africa, the internet revenue generated in 2021, is worth R12.1 billion . Paid search grew from 16.8% to 20.4% in 2021, and it is expected to increase further in 2022.
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