'The idea was to create a new language with fashion—and not to recreate the past,' Maria Grazia Chiuri said.
have transformed the economic and social landscapes around the globe—with fashion being especially hard-hit in the wake of one of the largest financial downturns in recent history.Usually, brands put on a series of presentations featuring their most fanciful, emotional, and whimsical looks on massive sets, down runways packed with spectators and editors.
But some fashion houses are creating their own presentations, in a new interpretation of the tradition. Enter Dior, which opened the week with an alternative to the traditional runway show, inspired by the Théâtre de la Mode. On Monday afternoon at the brand’s Paris atelier, designer Maria Grazia Chiuri presented the fall 2020 haute couture line at miniature scale.
Behind the scenes of Dior’s short film for Paris Couture Week, director Matteo Garrone works with the actors.In a Q&A session with editors following the presentation, Chiuri appeared alongside Garrone inside the atelier via Zoom. They detailed the filming process, which took place in the Garden of Ninfa, located just outside of Rome.
“For us, it was important in some way to invite our audience in our dream,” Chiuri said. “When we started the couture collection, it was impossible to make a real show. We needed to make a project that [captured] these emotions that people normally have when they participate in our real show. I didn't want to realize a film that, in some way, was a reproduction of a show. I wanted to have a tale. The idea was to create a new language with fashion—and not to recreate the past.
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