The city of Diriyah is the ancestral seat of the Saudi royal family; now it's being turned into a new cultural development that the kingdom hopes will attract 27 million visitors a year.
The Kingdom of Saudi Arabia may have only just started out on its tourism journey, but it’s going big. Bigger than big. So big, in fact, that the country is focusing its efforts on what it’s calling “giga-projects,” developments that form a key part of the Kingdom’s Vision 2030 plan to create new economic ecosystems and drive diversification.
6 square kilometers, filled with tens of thousands of trees and traversed by trails and pathways for walking, cycling and horseback riding. Events will also be a major focus for the destination, and there’s already a busy program underway. The 2022 edition of the Diriyah Season kicked off in October and ran until February 22, 2023, featuring high-energy fixtures like January’s Diriyah Formula E race and concerts by John Legend, French Montana and Martin Garrix.
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