Discovery is joining the On Addressability initiative launched by cable giants Comcast, Charter and Cox 'to unlock addressable advertising capabilities' across its 18 U.S. networks. Details:
Discovery said Thursday it was joining the On Addressability initiative launched by cable giants Comcast, Charter and Cox "to unlock addressable advertising capabilities" across its 18 U.S. networks.
“Discovery has long been at the forefront of the movement to bring linear addressable advertising to the U.S. ad sales market,” said Keith Kazerman, executive vp, digital sales, advanced advertising and research at Discovery. "This initiative is a major milestone and represents a huge step forward in scaling Discovery’s addressable offering."
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