22 million mobile downloads. 10 million sign-ups. 9.5 million daily active mobile users. Disney+ is off to a roaring start.
The streaming service, which made its debut Nov. 12, has been downloaded 22 million times to mobile devices in what is probably the most successful launch in the nascent industry’s history, according to app-tracking firm Apptopia.
“I can’t imagine anyone topping this start,” Adam Blocker, who wrote the report, told MarketWatch. He says the combination of Disney+’s inexpensive price , the allure of a $12.99-per-month bundle with ESPN+ and Hulu, and the marketing muscle of Walt Disney Co. DIS, +1.02% preordained its success. Blocker said it is unclear how much staying power Disney’s service — which boasts content from Star Wars, Marvel, National Geographic, Pixar, The Simpsons, and the Disney catalog — has for a few reasons. He said Disney is likely to raise the monthly price, and it offers Disney+ free for seven days. Verizon Communications Inc. VZ, -0.24% also offers a free year to wireless subscribers with unlimited data plans and new Fios TV customers.
By any metric, the service has been a slam-dunk performer. Since its launch four weeks ago, Disney+ has reached 10 million sign-ups through mobile devices, smart TVs, and desktop computers, Disney says.
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