There weren't any actors, but Kim Kardashian, Ryan Seacrest, Serena Williams and Damar Hamlin were brought out to wow the crowd of media buyers.
And that included dozens of stunt performers dressed as samurai engaging in combat in the aisles. But we’ll get back to that.
In a cavernous hall in Manhattan’s Jacob Javits Convention Center, on an enormous stage that took some talent a full minute to walk across, Disney touted every single one of its brands, from ESPN and ABC to FX and Disney+, to Marvel and Lucasfilm.
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