The price of a Disney+ subscription is set to increase, as the service will introduce ad-supported packages in December of this year. Get the full details ➡️
Disney has released pricing information for the new ad-supported Disney+ plan. Disney+ is the exclusive streaming platform for all Disney content, including Pixar, Marvel, and Star Wars. When the streaming site launched in late 2019, plans started at $6.99 per month with uninterrupted access to the entire catalog. By March 2021, Disney+ increased its rate to $7.99 per month and offered a Disney+ Bundle package that includes access to Hulu and ESPN+.
At its current rate, Disney+ has one of the cheapest streaming platforms subscriptions. This, in addition to the platform's successful originals and beloved classics, has allowed Disney+ to grow its base to over 138 million subscribers. In order to continue to increase subscribers at this rate, it was announced earlier this year that Disney would introduce an ad-supported tier to the platform. Disney is counting on most of its customers to go for the cheaper option.
It is no secret that streaming has become increasingly competitive in recent years. While Disney+ still has a ways to go in order to catch up with Netflix's subscription numbers, this new ad-supported option should push the service even closer.
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