The Marvel Studios superhero epic “The Eternals” had the fourth-highest opening since the pandemic began
’s Marvel superheroes again rescued the nation’s struggling theater chains at the box office over the weekend, with the studio’s “The Eternals” opening to a healthy $71 million in the U.S. and Canada.
While a much-needed jolt of revenue for exhibitors, the opening failed to meet the sky-high expectations set by the comic-book epics, perhaps a result of the film’s and tepid audience response. The movie collected an additional $90.7 million from international ticket sales, according to preliminary studio estimates.and theme parks
, the movie business has struggled to see consistent returns from weekend to weekend. Big-budget offerings like “The Eternals”—the second Marvel film in two months to fill auditoriums—have been the consistent driver of ticket sales, and this most recent opening should give studios a dash of optimism ahead of the all-important holiday film season.
“The Eternals” opening puts it behind Marvel’s Labor Day release, “Shang-Chi and the Legend of the Ten Rings,” which
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