In what could turn out to be the start of a domino effect for many Broadway productions, Disney confirmed today that 'Frozen' will not reopen when the COVID-19 shutdown ends
, but came out of the gate doing strong business thanks to the global popularity of the animated source material, making it the highest-grosing musical to open in the 2017-18 season. However,Initial receipts were in the $1 million-$2 million range per week, even higher during holiday periods.
Observers are bracing for a domino effect of other productions — both established and incoming — following Disney's lead as the troubled sector scrambles to imagine prospects for economic recovery with no clear answers in sight for the immediate future of commercial theatergoing. A number of industry surveys recently have indicated that most theatergoers intend to wait at least a few months before re-entering crowded live-entertainment venues.
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