Disney says that “Mulan” will hit Disney+ on Sept. 4, for $29.99.
The film's theatrical release has been delayed since mid-March.said on Tuesday, in a surprise move, that its blockbuster feature "Mulan," which has been delayed from its theatrical release since mid-March, will hit Disney+ on Sept. 4, for a premium price of $29.99.
As of Monday, Disney+ reached 60.5 million paid subscribers, hitting its goal of 60 million to 90 million subscriptions by 2024 four years early. The addition of "Mulan" to its catalog could entice even more subscribers to the service. Canada, Australia, New Zealand and a number of countries in Western Europe, will also have access to the Disney+ version of the film.
"The rule book is being re-written to accommodate these unprecedented times, said Paul Dergarabedian, senior media analyst at Comscore, in an email. "Thus it should come as no surprise that unusual steps are being taken by many media companies to deal with the ever-changing marketplace dynamics that are in play during the pandemic."
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