The former Lending Tree exec becomes executive vp performance marketing for Disney + and ESPN+.
The Walt Disney Company has named former Lending Tree exec Brad Wilson as executive vp, performance marketing for the studio's direct-to-consumer streaming platforms.
"Brad is a talented and accomplished marketing executive who shares our vision for data-driven marketing that will accelerate customer growth, engagement and retention for ESPN+ and the upcoming Disney+ streaming service,” said Michael Paull, president of Disney Streaming Services, who Wilson will report to.
In the U.S., Disney plans from Nov. 12 to offer a bundled package of Disney+, ESPN+ and Hulu for $12.99 per month. Disney has alsodates and pricing for international launches in Canada, the Netherlands, Australia and New Zealand.
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