Disney, Tencent’s China Literature Partner On First Original Chinese ‘Star Wars’ Story
The two companies will also distribute 40The goal here is to build a bigger fanbase in China for the Disney franchise, which has had mixed success in the territory to date.fans, due to the lack of release for the original trilogy in the 1970s, building popularity for the brand has been a challenge for the studio. The first entry in the new trilogy, J.J. Abrams’grossed only $70m in 2017, whileThe new partnership was unveiled in Shanghai on Wednesday .
It will see the original story written by a young Chinese author who goes by the pen name ‘His Majesty’. The 40 existing works, once translated, will roll out across China Literature’s online platform, which it says currently has 217 million monthly users.renew its vitality in China.
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Disney and Tencent to Put Out New Chinese ‘Star Wars’ StoryDisney and China’s biggest online publisher, Tencent’s China Literature, have teamed up to develop a new Chinese “Star Wars” online novel and release 40 older e-books in Chinese for the first time.…
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