Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.
Aug. 9, 2023, 10:27 PM UTCis raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.
The decision to price Disney+ nearly as high as commercial-free Netflix and Max, and charge even more for Hulu, signals Disney believes its content library can compete with both of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ in 2019, he deliberately set the niche family offering at a low price of $6.99 per month — nearly half the price of Netflix.
Disney is now betting consumers will pay more for its streaming services even as the Hollywood writers and actors strikes threaten its content pipeline in the coming months.
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